Budweiser is set to release a new proprietary can in May. The new can mimics the shape of the iconic Budweiser logo and a new manufacturing process had to be created for it. "Aluminum can be stretched only about 10 percent without fracturing, which requires that the angles of the bowtie be very precise."
An Anheuser-Busch spokesman said, "We felt that with the new can centering on precision, innovation, and a long-standing philosophy that bow ties are cool, a tie-in with the current incarnation of the long-standing British sci-fi icon, Doctor Who, was a perfect match." Ads will be test marketed mid summer in select cities.
p.s. 😉
#budweiser  #doctorwho  #bowtiesarecool  
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They sell water in cans now?
Okay. Doctor Who just got a whole lot less cool.
Bud drinkers will be paying the same price for less beverage — it is less than 12 ounces. Â The potential collector value of this marketing scheme is suspect.
Too bad the beer itself is rubbish…
For some reason I dont fancy The Doctor a Bud drinker.
+Kirk shelton, yeah, not in a million years.
all of time and space, he chooses Yankee piss water. doubtful.
/fail
Anyone who knows the Dr. knows he'd never drink a bud.
1. How do you extrude a can that is narrowest in the middle?
2. If aluminum only stretches 10% before it fractures, how do they take a hockey puck shaped chunk of aluminum and stretch it into a 5"+ tall can?
Shenanigans all around.
Now, it the can was bigger on the inside…….
cc: +Yonatan Zunger
Put it back in the space horse.
Just for the record, I don't even drink beer…
+Yonatan Zunger, dying of the lol.
+Matt Lorence The can is true. Silly, and holds less, but true.
I still don't believe their 10% figure.
aluminum can extrusion machine
Just look at it! That's like, 1000% stretch!
The whole thing is a Dalek plot. Or a #Reulek  one, eh +Dirk Reul? 😉
On second thought. Fish fingers and custard… Bud just might be so weird and gross the Doctor would like it
Awful. Dear Brits… Please stick to pimping your own nations swill, not ours. At least then we (Americans) wouldn't know much better and would still think you're cool.
Oh dear.. Budweiser is not something I'd call beer.. this is awful! (And I know how amazing American Microbrewed beers are)
That said. .Yes.. the Daleks could be behind this.. <_<