SciFi channel has changed their name to Syfy. I saw this first while watching TV and read about it today in this article from Huffington Post. This is an open letter to the channel previously known as SciFi. I sent this letter to them at their “feedback@syfy.com” mail address.
Seriously, Syfy?
I watch your channel for Science Fiction. I love the magazine for news about Science Fiction.
And your slogan? Imagine Greater? It would not have been my first choice, but hey, it could have been okay. Paired up with “Syfy” though, it just shouts, “Geez guys, practice what you preach!” You sound like “syphilis” now. Imagine *that*.
I hope someone got paid off well for whatever under the table money went to the idiot marketing wonks who came up with this terrible branding strategy for you. You do realize they only care about getting your money, right? Actually, I hope there was some under the table deal because anyone who cared about science fiction in any form would not mock it like this.
Sincerely,
Scott Cramer, “Sci Fi Fan”
p.s. – This was also posted to ransackery.com blog so the opinion can live on – hopefully longer than this horrible branding decision!
Wow, that is truly the suck.
Before I visited the site, I didn’t even understand what SyFy meant.
Maybe they are changing their programming focus away from true “sci-fi” fans?
It’s now a long time later. Though I’m used to it, I still don’t like the name.