You can find anything on the web. Go to a popular search engine like Google and type in what you want to find. You get a list of web addresses returned all pertaining to your subject. The more expert the website is on the topic, so the theory goes, the higher it appears on the list. Out of the millions upon millions of websites returned for each search, cracking the top 100 sets you up as pretty knowledgeable on a subject. Cracking the top 10 marks you as an expert in the field.
We have our little website here, thoughtdivers.com, and in a little eddy of information pooled off to the side is my web log. My partner was looking to see what kind of traffic was coming to the website and he sent me some surprising statistics about visitors who were coming to us from the search engine Google – all to archived pages of my web log.
# 3 ranking for anyone searching for “vinyl Shannon Doherty”
# 61 ranking for anyone searching for “pubic hair shaver”
I tell you, my eyes teared up! I was an expert! Well, at least among fetishists and discerning shavers… No matter that the words didn’t appear in this order or even in the same articles with each other.
The rankings change often, but for one brief shining moment, *I* sat among the digital elite. No one can ever take that away from me!